About
DMC

The DMC program is the nation’s first master’s degree focused specifically on the impact data has on marketing communications.

About Our Program

As new technologies dramatically affect marketing communications campaigns and the way they are planned and assessed, the Data Marketing Communications (DMC) graduate program at the WVU Reed College of Media equips students with the ability to gather, sort and process vast amounts of information and communicate key insights gleaned from the data. This exclusively online program does not require any on-campus classroom attendance, enabling a student to earn a valuable, practical master’s degree from anywhere in the world at his/her own convenience.  

Since data-driven marketing campaigns are rapidly becoming the industry standard, organizations are realizing a greater need for professionals who are data-savvy and who can also communicate the information gathered from data. The DMC program seeks to produce graduates who are literate in both data and marketing communications, so they can bridge the gap between data scientists and communicators, helping to give their organizations a competitive advantage.  

A unique feature of this 11-course program is that students will move through the program as a cohort, taking classes sequentially. Students will complete an introductory course, followed by eight core course taken in thematically-paired blocks of two, an elective course and a capstone course that synthesize all the student has learned into one comprehensive campaign project. The pairing of core courses allows students to study the relationship between quantitative data and the decisions informed by that data. 

Students will learn from diverse faculty who are currently leaders in their respective industries, and they can complete the program in as little as 16 months. 

Reed College of Media is proud to be at the forefront of marketing communication. The DMC program is the nation’s first master’s degree focused specifically on the impact data has on marketing communications.