About
DMC

The DMC program is the nation’s first master’s degree focused specifically on the impact of data in marketing communications.

About Our Program

As new technologies dramatically affect marketing communications campaigns and the way they are planned and assessed, the Data Marketing Communications (DMC) graduate program at the WVU Reed College of Media equips students with the ability to gather, sort and process vast amounts of information and communicate key insights gleaned from the data. This exclusively online program does not require any on-campus classroom attendance, enabling a student to earn a valuable, practical master’s degree from anywhere in the world at his/her own convenience.  

Data-driven marketing campaigns are rapidly becoming the industry standard. With that, organizations are realizing a greater need for professionals who are both data-savvy and able to communicate information gathered from data. The DMC program seeks to produce graduates who are literate in both data and marketing communications, so they can bridge the gap between data scientists and communicators, and help their organizations gain a competitive advantage.  

A unique feature of this 11-course program is that students will move through the program as a cohort, taking classes sequentially. Students will first complete an introductory course, followed by eight core courses taken in thematically-paired blocks of two. The pairing of core courses allows students to study the relationship between quantitative data and the decisions informed by that data. After completing their core courses, students will take an elective course and a capstone course. The program’s capstone course synthesizes all students have learned into one comprehensive campaign project.

Students in this program will learn from diverse faculty who are current leaders in their respective industries. The entire program can be completed online, in as little as 16 months.

The Reed College of Media is proud to be at the forefront of marketing communication. The DMC program is the nation’s first master’s degree focused specifically on the impact of data on marketing communications.        


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The DMC program is accredited by the  Higher Learning Commission. The  CIP Code is 09.0999.