Master's Degree Application CriteriaAdmission to the Data Marketing Communications (DMC) program is based on a holistic, case-by-case analysis of the applicant’s academic record (undergraduate transcript), GRE or GMAT scores, years of relevant professional experience (resume), writing ability and intent (personal statement) and references (letters of recommendation).
Upon acceptance into the DMC program, students will be required to take a quantitative assessment test prior to the start of DMC 660 (Introduction to DMC) to stay in the program. A passing score is 70 or better. If the student scores lower than 70 on the first attempt, he/she will have the opportunity to take the test once again after completing the introductory course.
Read our tips for submitting a successful application
Required Application MaterialsDownload our Application Checklist
Applications to the WVU DMC online graduate program must include:
Online WVU Graduate Application for Admission
($60.00 nonrefundable application fee)
Designate your Admission Type and Intended Program as “Masters” and “Data Marketing Communications (4935).” The primary delivery location/method is ONLINE.
Personal Statement—submit as a part of the Online WVU Graduate Application
Please detail in 300-500 words your interest in the DMC program. Be sure to describe why attending the DMC program will support your career objectives. Your personal statement is an opportunity to express motivation, enthusiasm and intent.
Resume—submit as a part of the Online WVU Graduate Application for Admission
Your resume illustrates relevant and professional experience.
GRE or GMAT Scores—Destination code for GRE: 5904 and GMAT: C2S-FB-24Graduate
exam scores help demonstrate academic capability and graduate level aptitude.
Also, note your scores (or exam date) as a part of the Online WVU Graduate
Application for Admission.
The GRE/GMAT admission requirement may be waived if you meet one of the following qualifications:
—Cumulative undergraduate GPA of 3.3 or higher
—Six or more years of marketing-related work experience
—Earned a master’s degree or higher
Official Academic Transcripts—a bachelor’s degree from an accredited university
is required, prior to the start of the first WVU DMC online course. Academic
transcripts can indicate academic achievement and capability.
Official academic transcripts should be sent, via postal mail or electronic delivery, directly to:
WVU Office of Graduate Admissions
One Waterfront Place
PO Box 6510
Morgantown, WV 26506-6510
TOEFL or IELTS Scores (
international students only)
West Virginia University requires international students to submit their TOEFL or IELTS scores directly to the central WVU Office of Admissions. Use destination code 5904 to have TOEFL scores sent.
Letters of Recommendation (optional)
Letters of recommendation are preferred to be submitted as a part of the Online WVU graduate Application for Admission. Input the name and contact information of each recommendation provider in the “Recommendations – Recommendation Providers list” section.
Application DeadlinesStudents are admitted to the DMC program once per year for the Early Fall session. However, the DMC program operates on a rolling admissions basis and qualified applicants may be accepted earlier than the acceptance notification date. The deadline for the Early Fall (August) admission term is May 15.
Applications will be processed after the deadline until an incoming class is full. Once all available seats have been filled, qualified applicants will be deferred to the next incoming term. The DMC program may also implement a waitlist for an incoming session.
Upcoming WVU DMC Admission Term Start Dates
|Admission Term||Term Start Date|
|Early Fall 2017 (August)
Acceptance NotificationIf application materials are received by the corresponding application deadline, students selected for admission to the DMC program will be notified of acceptance as follows:
|Admission Term||Acceptance Notification|
|Early Fall (August)
Questions? Contact Melanie Pitschke at Melanie.Pitschke@mail.wvu.edu or 304-293-5685.