The final deadline to apply for the Early Fall (August) term is August 1.


Admission to the Data Marketing Communications (DMC) program is based on a holistic review of each applicant’s academic history, GRE or GMAT scores (if required), years of relevant professional experience, writing ability and intent (personal statement) and references/letters of recommendation.

Read our tips for submitting a successful application

Required Application Materials

Download our Application Checklist 

Applications to the WVU DMC online graduate program must include:  
  1. The Online WVU Graduate Application for Admission
    ($60.00 nonrefundable application fee)

    Designate your Admission Type and Intended Program as “Masters” and “Data Marketing Communications (4935).” The primary delivery location/method is ONLINE.
  2. Personal Statement—submit as a part of the Online WVU Graduate Application for Admission

    Please detail in 300-500 words your interest in the DMC program. Be sure to describe why attending the DMC program will support your career objectives. Your personal statement is an opportunity to express motivation, enthusiasm and intent.
  3. Resume—submit as a part of the Online WVU Graduate Application for Admission

    Your resume illustrates relevant and professional experience.
  4. GRE or GMAT Scores—Destination code for GRE: 5904 and GMAT: C2S-FB-24Graduate exam scores help demonstrate academic capability and graduate level aptitude. Also, note your scores (or exam date) as a part of the Online WVU Graduate Application for Admission.

    The GRE/GMAT admission requirement may be waived if you meet one of the following qualifications:

    —Cumulative undergraduate GPA of 3.3 or higher
    —Six or more years of marketing-related work experience
    —Earned a master’s degree or higher
  5. Official Academic Transcripts—a bachelor’s degree from an accredited university is required, prior to the start of the first WVU DMC online course. Academic transcripts can indicate academic achievement and capability.

    Official academic transcripts should be sent, via postal mail or electronic delivery, directly to:

    WVU Office of Graduate Admissions
    One Waterfront Place
    PO Box 6510
    Morgantown, WV 26506-6510
    Phone: 304-293-2121
  6. TOEFL or IELTS Scores (international students only)
    West Virginia University requires international students to submit their TOEFL or IELTS scores directly to the central WVU Office of Admissions. Use destination code 5904 to have TOEFL scores sent.
  7. Letters of Recommendation (optional)
    Letters of recommendation are preferred to be submitted as a part of the Online WVU graduate Application for Admission. Input the name and contact information of each recommendation provider in the “Recommendations – Recommendation Providers list” section.

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Questions?  Contact Melanie Pitschke at  or 304-293-5685.