admissions

The deadline for the Early Fall (August) term is May 15.

Tips for a Successful Application

The Data Marketing Communications (DMC) program at WVU is extremely competitive, but there are things an applicant can do to highlight their qualifications most effectively. Four areas are emphasized during the holistic applicant review process:

Relevance & Professional Experience

The DMC program is a practical master’s degree with a learn-it-today, use-it-tomorrow focus. Not surprisingly, students with relevant work experience are able to quickly assimilate the knowledge gained through coursework into their careers. Students with professional experience are also more likely to share beneficial insight and relevant comments with colleagues and professors in their courses.

To gauge the relevant professional experience of applicants, the admissions committee closely reviews each resume.

Application Pointers:
  • Highlight your achievements and experiences related to marketing communications. If you have limited experience in this area, focus on pos itions where clear communication was the key to your success and address your professional goals in your personal statement.
  • Since you are submitting your resume electronically as a part of the Online WVU Graduate Application for Admission, please convert it to PDF to ensure that no formatting is altered.

Motivation, Enthusiasm & Intent

Earning a graduate degree takes commitment. It requires individual determination to push through the difficult moments. During the application process, students who demonstrate a strong desire to be accepted by the DMC program are often remembered by the admissions committee.

Application Pointers:
  • Apply early before the application deadline. Not only will this enable you to compete for a larger number of available seats, but early applicants clearly demonstrate enthusiasm and intent to succeed.
  • Develop individual dialogue with the program faculty and our community of students/graduates. DMC social media channels such as Facebook, Twitter, and LinkedIn can facilitate these connections. 
  • Use your personal statement to communicate your determination to be accepted into the program. Be sure to describe why attending the DMC program will support your career objectives. Keep in mind that the personal state can help the admissions committee really get to know who you are and why you want to earn your master’s degree.
  • Request letters of recommendation (optional) from individuals who can speak to your dedication, enthusiasm, and intent to obtain your master’s degree from the DMC program at WVU. Letters from former professors, employers, and/or other sources who can testify to your academic performance and work ethic are also appropriate. 


Demonstrated Academic Capability

All applicants must have earned a bachelor’s degree from an accredited institution, prior to the start of the first WVU DMC online course.The admissions committee considers several factors regarding academic capability including: undergraduate GPA, years since receipt of undergraduate degree, improvement in performance from first to senior year, academic performance within major/emphasis and GRE/GMAT scores.Use destination code 5904 for the GRE and C2S-FB-24 for the GMAT to have scores sent directly to the central WVU Office of Admissions.

The GRE/GMAT admission requirement may be waived if you meet one of the following qualifications:
  • Cumulative undergraduate GPA of 3.3 or higher
  • Six or more years of marketing-related work experience
  • Holds a master’s degree or higher

Application Pointers:
  • Address any lapse in your academic performance record in your personal statement. Also, proactively answer questions that the admissions committee is likely to have about your previous academic performance.
  • If your major was in an unrelated field, draw connections between your undergraduate major and professional e xperience.
  • Prepare for the GRE/GMAT.

Graduate Level Writing Ability

In a graduate program focused on professional communication, each DMC student is expected to demonstrate accomplished written communication skills. To be successful, a student must engage in critical thinking and express those thoughts through clear writing. Each assignment should maintain a consistent focus, include adequate support of the student’s viewpoints and assertions and provide conclusions that the student has reached based upon the learning process and objectives of the assignment. Technical proficiency in English grammar, spelling and proofreading is necessary to ensure that a professional, high-quality standard for all communications within the program is maintained.

Application Pointers:
  • Proofread all application materials!
  • Use the personal statement to demonstrate your writing ability.
  • When communicating with members of the program’s administration via email, be sure to use proper writing and avoid careless errors. 

Questions? Contact Melanie Pitschke at Melanie.Pitschke@mail.wvu.edu or 304-293-5685.