Curriculum

The DMC program is specially designed so that students move through the program as a cohort completing 11 courses, eight of which are thematically-paired in blocks.

Data Marketing Communications Curriculum

The Master of Science in Data Marketing Communications degree is earned through the successful completion of 11 courses (each course is 3 credit hours, totaling 33 credit hours required for graduation). Students take the prerequisite course (Introduction to DMC) and the related Quantitative Assessment Exam, followed by eight core courses taken thematically-paired blocks, one elective and one capstone course, DMC Campaigns. 

The DMC graduate program is committed to remaining flexible to student scheduling needs. As such, a student may request a leave of absence from the program to attend to pressing matters in his/her business or personal life, if necessary.

The DMC curriculum currently consists of 22 online courses and is always expanding and evolving, ensuring that our students have access to the most current thinking and the most innovative methods in the field. This evolution is facilitated by the scholarship and experience of our faculty as well as continual, systematic feedback from our students.

Diagram 1 of DMC Course RequirementsDiagram 2 of DMC Course Requirements
Diagram 3 of DMC Course Requirementsacademic calendar

WVU DMC Term Start Dates

The program’s academic year consists of five eight-week terms. New cohorts begin in Early Fall:
    Early Fall 2017: August 16 (New DMC Cohort Begins)
    Late Fall 2017: October 9
    Early Spring 2018: January 8
    Late Spring 2018: February 28
    Summer 2018: May 14

    Master’s Degree Requirements

    Required Prerequisite:
    Course Credits
    Intro Course:
    DMC 660 - Introduction to DMC
    3
    (This course is taken by itself during the first term and is only offered early fall.) 

    The Quantitative Assessment Test must be passed with a 70 or better by the completion of DMC 660 to proceed in the program. 

      Core Courses:
      Audience Block Credits
      Quantitative Course 1:
      DMC 661 - Audience Segmentation
      3
      Applications and Strategies Course 1:
      DMC 662 - Message Customization
      3
      Data Block Credits
      Quantitative Course 2:
      DMC 663 - Brand Data Collection and Visualization
      3
      Applications and Strategies Course 2:
      DMC 664 - Social Media Optimization
      3
      Platforms Block Credits
      Quantitative Course 3:
      DMC 671 - User Experience Platforms
      3
      Applications and Strategies Course 3:
      DMC 672 - Campaign Planning & Programmatic Media Buying
      3
      Assessment Block Credits
      Quantitative Course 4:
      DMC 673 - Campaign Metrics and Assessment
      3
      Applications and Strategies Course 4:
      DMC 674 - Messaging for Customer Relationship Management
      3
      (These courses must be completed in the above order.)

      Elective (Select One):

      Students will select an elective in Integrated Marketing Communications offered during their designated elective term.


        Program Capstone Course:
        Course Credits
        Capstone Course:
        DMC 680 – Campaigns
        3

        (The capstone is taken by itself the last term and is only offered in Late Fall).