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  1. Cutting Edge.
    This program is the nation’s first online master’s degree explicitly focused on the impact of data on marketing communications. We spoke with industry leaders to learn what skills today’s marketer needs to make data-driven marketing decisions. The M.S. in Data Marketing Communications program was designed to fill the defined talent gap identified through those conversations. 
  2. Completely Online.
    You need 10 courses (that is 30 credits) to earn your Master of Science in DMC. There are zero in-person commitments, and the cohort system means you progress through the entire program with the same crew. You are all going through it together, and that makes for a good support system. Students lean on each other virtually and gather for fun if the opportunity arises (see #6 - Integrate!).
  3. Personalized Attention.
    We purposefully keep class sizes small (20 students or fewer), so you can interact as much as you would like with like-minded faculty and classmates. Moreover, our dedicated advisors will walk you through anything - enrollment, scheduling, tuition questions, technical issues, career planning, resume reviews, what to name your new pet, etc.
  4. Practitioner Faculty.
    Let us not beat around the bush – our faculty is the best in the industry. They are professionals from the nation’s capital, the Big Apple and Silicon Valley. They are practicing what they preach every day and bringing the DMC world into your virtual classroom. They are more than instructors – they are mentors, and they are well-connected.
  5. The Network.
    Our 1,500+ alumni, current students, and faculty hold elite positions at companies all over the world. We have a saying, “Once a Mountaineer, Always a Mountaineer.” Mountaineers like nothing more than helping fellow alumni and soon-to-be alumni. Your support system starts on day-one and continues as long as you let it.
  6. Integrate.
    Integrate brings together faculty, current students, alumni, and industry professionals to the state-of-the-art West Virginia University campus located in Morgantown, WV. Converge with people from all over the country to hash out what is happening in marketing communications today. We also bring Integrate to you with small traveling conferences that have landed in Chicago, Washington, D.C., Houston, and New York.
  7. Value.
    At WVU, you get a lot of bang for your buck. Tuition is the same regardless of where you live, and because of the flexible programming, you can spread courses out to pay small amounts as you go. In the end, it is all worth it. The DMC program is relatively new, yet we have already seen graduates earn promotions and raises since earning their degrees.
  8. It’s WVU.
    We are an R1 research institution, a member of the Big 12 Conference and West Virginia's land-grant institution. We have a "Go First" mentality with a heavy focus on innovative learning and technologies. We balance that with a mission to provide access to quality education for all. Also, for you sports fanatics, a competitive spirit that brings hoards of fans out to football and basketball games all over the country. Let’s Go… Mountaineers!

The DMC program is accredited by the Higher Learning Commission. The CIP Code is 09.0999.

We’d love to share more! Join Enrollment Specialist, Ryan Minnigh for one of our upcoming online information sessions to qualify for an application fee waiver.