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About Our Program

  1. The one and only.
    This is the nation's first online master's degree focused specifically on the impact of data on marketing communications. This is the tipping point where the impact of data is heavy and the demand for professionals who understand it is high. And, if you can be the one to offer that in-demand knowledge and skill? Talk about job security.
  2. Completely online.
    You need 11 courses (that’s 33 credits) to earn your Master of Science in DMC. There are zero in-person commitments, and the co-horted system means you progress through the entire program with the same crew. You're all going through it together and that makes for a good support system. Students lean on each other virtually and gather for fun if the opportunity arises (see #6 - Integrate!).
  3. Personalized Attention.
    We purposefully keep class sizes small (20 students or fewer), so you can interact as much as you'd like with like-minded faculty and classmates. And, our dedicated advisors will walk you through anything - enrollment, scheduling, tuition questions, technical issues, career planning, resume reviews, what to name your new pet, etc.
  4. Practitioner Faculty.
    Let’s not beat around the bush – our faculty are the best in the industry. They are professionals from the nation’s capital, the Big Apple and Silicon Valley. They are practicing what they preach every day and bringing the DMC world into your virtual classroom. They’re more than instructors – they’re mentors and they’re well-connected.
  5. The network.
    Speaking of well-connected, our 1,500+ alumni, current students and faculty hold elite positions at companies all over the world. We have a saying, “Once a Mountaineer, Always a Mountaineer.” Mountaineers like nothing more than helping fellow alumni and soon-to-be alumni, so the support system starts on day-one and continues as long as you let it.
  6. Integrate.
    Meet the aforementioned faculty and alumni at Integrate, an annual conference that brings people from all over the country together to hash out what’s happening in this crazy discipline of marketing communications. We also bring Integrate to you with small traveling conferences that have landed in Chicago, Washington, D.C., Houston and New York.
  7. Value.
    At WVU, you get a lot of bang for your buck. Tuition is the same regardless of where you live, and because of the flexible programming, you can spread courses out to pay small amounts as you go. And, in the end, it's all worth it. The DMC program is relatively new and we've already seen graduates earn promotions and raises since earning their degrees.
  8. It’s WVU.
    We're an R1 research institution, a member of the Big 12 Conference and West Virginia's land-grant institution. We have a "Go First" mentality with a heavy focus on innovative learning and technologies. We balance that with a mission to provide access to quality education for all. And, for you sports fanatics, a competitive spirit that brings hoards of fans out to football and basketball games all over the country.

The DMC program is accredited by the Higher Learning Commission. The CIP Code is 09.0999.

We’d love to share more! Join Enrollment Specialist, Emily Hayes for one of our upcoming online information sessions to qualify for an application fee waiver.