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Admissions

The final deadline to apply for the Early Spring (January) term is December 17.

Meet Emily Hayes, DMC Enrollment Specialist

The Data Marketing Communications (DMC) program offered by the WVU Reed College of Media attracts a variety of applicants, from seasoned professionals to those just starting their career in the marketing communications industry.

Our program is offered entirely online and the total number of available seats for each entry term is limited to keep class sizes small and enable plenty of one-on-one interaction with professors. Admission to the DMC program is competitive and depends on a variety of factors including undergraduate academic performance, years of relevant experience and a personal statement.


Admission to the Data Marketing Communications (DMC) program is based on a holistic review of each applicant’s academic history, years of relevant professional experience, writing ability and intent (personal statement) and references/letters of recommendation.

Read our tips for submitting a successful application

Master's Degree Application Criteria

To apply to the Data Marketing Communications (DMC) program at WVU Reed College of Media, use the Online WVU Graduate Application for Admission.


  1. The Online WVU Graduate Application for Admission
    Designate your Admission Type and Intended Program as “Masters” and “Data Marketing Communications (4935).” The primary delivery location/method is ONLINE.
  2. $60.00 nonrefundable application fee                                                                  May be waived by attending an information session
  3. Personal Statement
    Please detail in 300-500 words your interest in the DMC program. Be sure to describe why attending the DMC program will support your career objectives.
  4. Résumé

  5. Official Academic Transcripts
    Official academic transcripts should be sent, via postal mail or electronic delivery, directly to:

    WVU Office of Graduate Admissions
    One Waterfront Place
    PO Box 6510
    Morgantown, WV 26506-6510
    Email: GraduateAdmissions@mail.wvu.edu
    Phone: 304-293-2121
  6. TOEFL or IELTS Scores ( international students only)
    West Virginia University requires international students to submit their TOEFL or IELTS scores directly to the central WVU Office of Admissions. Use destination code 5904 to have TOEFL scores sent.                                                                          
    Generally, applicants whose first language is not English must submit adequate TOEFL or IELTS results before an application can be considered for admission.
    • TOEFL Internet-Based = 79
    • TOEFL Computer-Based = 213
    • TOEFL Paper-Based = 550
    • IELTS = 6.5
  7. Letters of Recommendation (Optional)
    Letters of recommendation are preferred to be submitted as a part of the Online WVU graduate Application for Admission. Input the name and contact information of each recommendation provider in the “Recommendations – Recommendation Providers list” section.
  8. GRE or GMAT Scores (Optional)
    The destination code for the GRE is 5904 and the GMAT is C2S-FB-24.
Apply Now 
Questions?  Contact Enrollment Specialist Emily Hayes at Emhayes@mail.wvu.edu or 304-293-6278.