“Ask Me Anything” is an interactive webinar presentation that will feature three
WVU DMC panelists from all walks of the program. The panel will feature the DMC
680 Capstone lead instructor, an alumni from our premier cohort and a student
who is currently enrolled in the DMC master’s degree program. Hear from our panelists
as they discuss the importance of data in the marketing communications industry,
ask them questions, get their input, and learn why nothing has your back like
Current DMC Student
Senior Copywriter at Latcha + Associates
Farmington Hills, MI
Drew Curi earned an undergrad degree in Communications from Grand Valley State University and began working at a small local agency in Grand Rapids, MI doing project management, but ultimately wound up on the creative team as a writer.
He moved on to his current agency, Latcha + Associates in Metro Detroit, as a Senior Copywriter creating content for brands like Kia, Audi, and Hyundai. He enrolled in the DMC program because he recognized a gap between creative and marketing intelligence teams. He decided to be the person to bridge that gap.
DMC 680 Lead Instructor
Founding partner and Senior Vice President Strategic Solutions at
Diamond Communication Solutions
Cyndi W. Greenglass is a founding partner and Senior Vice President Strategic Solutions at Diamond Communication Solutions, a data driven communications firm specializing in Healthcare, Financial Services and direct response solutions. Cyndi has twice been named into the Top 100 Influential BTB Marketers by Crain’s BtoB Magazine, and was the 2012 CADM Chicago Direct Marketer of the Year. Cyndi is a member of the Executive Management team at Diamond Marketing Solutions where she is responsible for the strategic planning process, participates in strategic acquisitions, and manages the agency services division.
Program Director for The Office of Graduate Admissions and Recruitment
at West Virginia University
Shannon Nicholson is the Program Director for The Office of Graduate Admissions and Recruitment at West Virginia University. In her current role she is responsible for assisting all masters, Ph.D., and professional programs with their recruitment marketing and communication needs, focusing on digital and social media marketing.
She has focused her career on content and social media marketing strategies, as well as consolidating business and marketing goals. She is dedicated to proving the value of marketing through educational opportunities and financial metrics. Shannon has prior experience from her positions as a Jr. Account Manager at a Morgantown, WV advertising agency, and as the Marketing Manager of a local/online retail small business.
Shannon is a two-time graduate of West Virginia University, BS Journalism, 2014 and MS Data Marketing Communications, 2017.