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Curriculum

Curriculum


The WVU DMC program is always evolving to meet the needs of our dynamic industry. In light of this, the curriculum requirements are changing in the Fall 2019 semester.

The Master of Science in Data Marketing Communications degree is earned through the successful completion of 10 three-credit courses, totaling 30 credit hours required for graduation. 

DMC students complete the program in a cohort, taking classes sequentially. Students will first complete an introductory course, followed by eight core courses taken in thematically-paired blocks of two. The pairing of core courses allows students to study the relationship between quantitative data and the decisions informed by that data. After completing their core courses, students will take the capstone course. The program’s capstone course synthesizes all students have learned into one comprehensive campaign project. 
DMC 10 total courses, 1 introductory, 8 core courses, and 1 capstone

Introduction to DMC

This course offers an overview of the program, focusing on the upcoming curriculum, industry trends, and campaign management systems available in the market.

This course also includes a quantitative “boot camp” to ensure students are ready to progress to the other courses in the program’s sequence. The Quantitative Assessment Test must be passed with a 70 or better by the completion of DMC 660 to process in the program.

DMC 660 Introduction to DMC


Core Courses

The core courses provide quantitative courses, as well as applications and strategies courses.

DMC 661 Core Course Audience Segmentation  DMC 662 Core Course Message Customization

DMC 663 Core Course Brand Data Collection and Visualization DMC 664 Core Course Social Media Optimization

DMC 671 Core Course User Experience Platforms DMC 672 Core Course Campaign Planning and Programmatic Media Buying

DMC 673 Core Course Campaign Metrics and Assessment DMC 674 Core Course Messaging for CRM



DMC Capstone: Campaigns

The capstone is taken by itself the last term and is only offered in the late fall.

DMC 680 Capstone Campaigns





WVU DMC Term Start Dates

The program’s academic year consists of five eight-week terms. New cohorts begin in January and August:


Early Fall 2019: August 21
Early Spring 2020: January 13
 
Questions? Ask Emily in one of our live information sessions.