The WVU DMC program is always evolving to meet the needs of our dynamic industry. In light of this, the curriculum requirements are changing in the Fall 2019 semester.
The Master of Science in Data Marketing Communications degree is earned through the successful completion of 10 three-credit courses, totaling 30 credit hours required for graduation.DMC students complete the program in a cohort, taking classes sequentially. Students will first complete an introductory course, followed by eight core courses taken in thematically-paired blocks of two. The pairing of core courses allows students to study the relationship between quantitative data and the decisions informed by that data. After completing their core courses, students will take the capstone course. The program’s capstone course synthesizes all students have learned into one comprehensive campaign project.
Introduction to DMC
This course offers an overview of the program, focusing on the upcoming curriculum, industry trends, and campaign management systems available in the market.
This course also includes a quantitative “boot camp” to ensure students are ready to progress to the other courses in the program’s sequence. The Quantitative Assessment Test must be passed with a 70 or better by the completion of DMC 660 to process in the program.
The core courses provide quantitative courses, as well as applications and strategies courses.
DMC Capstone: Campaigns
The capstone is taken by itself the last term and is only offered in the late fall.
WVU DMC Term Start Dates
Early Fall 2019: August 21
Early Spring 2020: January 13