Skip to main content
Apply Learn More



The Master of Science in Data Marketing Communications degree is earned through the successful completion of 11 three-credit courses, totaling 33 credit hours required for graduation.

One unique feature of this program is the design of the curriculum. DMC students complete the program in a cohort, taking classes sequentially. Students will first complete an introductory course, followed by eight core courses taken in thematically-paired blocks of two. The pairing of core courses allows students to study the relationship between quantitative data and the decisions informed by that data. After completing their core courses, students will take an elective course and a capstone course. The program’s capstone course synthesizes all students have learned into one comprehensive campaign project.

Diagram 1 of DMC Course Requirements Diagram 2 of DMC Course Requirements
Diagram 3 of DMC Course Requirements academic calendar

WVU DMC Term Start Dates

The program’s academic year consists of five eight-week terms. New cohorts begin in January and August:
Early Spring 2019: January 7
Early Fall 2019: August 14
Questions? Ask Emily in one of our live information sessions.