Area of Emphasis in Integrated Marketing Communications
The Integrated Marketing Communications AOE is intended to prepare DMC students to develop the skills required to manage integrated marketing communications campaigns for their firms. Students will be exposed to course work in integrated marketing communications, audience insight, brand equity management and emerging media.
Each course is 3 credit hours, totaling 12 hours:
- Introduction to IMC
- Audience Insight
- Brand Equity Management
- Emerging Media and the Market