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Brand Data Collection and Visualization

DMC 663

Course Description

Examines key issues in global branding and marketing by understanding the fundamentals in segmentation, positioning and strategy, addressing the importance of culture in consumer behavior and communication and discussing emerging issues in globalization.

Course Learning Outcomes

Upon successful completion of DMC 663, students will be able to:

Topics in this course include:

The course description information above was taken directly from the syllabus of a recent section of this DMC course. While it is our intent to provide an accurate overview of the class, please note that courses are updated every term and this information is subject to change in future sections without notice.