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User Experience Platforms

DMC 671

Course Description

This course introduces the student to the technology and purpose of UX platforms. Students will gain an understanding of the user centered design methodologies and business goals that have fueled the rapid growth of these platforms. Hands on exercises will provide the students with an understanding of user research and data analytics that enable marketers to personalize communication with customers and gain insights into customer behaviors. A framework for choosing UX platforms and components will be presented during the course.

Course Learning Outcomes

Upon successful completion of DMC 671, students will be able to:

Topics in this course include:

The course description information above was taken directly from the syllabus of a recent section of this DMC course. While it is our intent to provide an accurate overview of the class, please note that courses are updated every term and this information is subject to change in future sections without notice.