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Campaign Planning & Programmatic Media Buying

DMC 672

Course Description

Introduces students to programmatic media buying and how the marriage of automation and data has reshaped the media industry. Students learn the different parties involved in programmatic buying and how the technology can be used within campaigns to increase targeting accuracy, efficiency and scale.

Course Learning Outcomes

Upon successful completion of DMC 672, students will be able to:

Topics in this course include:

The course description information above was taken directly from the syllabus of a recent section of this DMC course. While it is our intent to provide an accurate overview of the class, please note that courses are updated every term and this information is subject to change in future sections without notice.