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Campaign Metrics and Assessment

DMC 673

Course Description

Metrics can be used to assess results of and modify all types of marketing communications campaigns. This course includes a survey of assessment platforms and explores optimal ways of tracking and communicating metrics to stakeholders.

Course Learning Outcomes

Upon successful completion of DMC 673, students will be able to:

Topics in this course include:

The course description information above was taken directly from the syllabus of a recent section of this DMC course. While it is our intent to provide an accurate overview of the class, please note that courses are updated every term and this information is subject to change in future sections without notice.