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Messaging for Customer Relationship Management

DMC 674

Course Description

This course examines customer relationship management (CRM) as a key strategic process for organizations. This class considers ways to assess the value provided by customers and optimize decisions designed to increase this value over time. We will explore the promise and perils of customer relationship management (CRM) with an eye toward understanding the optimal manner to incorporate CRM into everyday corporate practice. In this class, we will focus principally on developing the conceptual insight and understanding necessary for the successful use of CRM. Real world examples and cases will be presented to illustrate how CRM can and has been used to change and build business, strategically and managerially.

Course Learning Outcomes

Upon successful completion of DMC 674, students will be able to:

Topics in this course include:

The course description information above was taken directly from the syllabus of a recent section of this DMC course. While it is our intent to provide an accurate overview of the class, please note that courses are updated every term and this information is subject to change in future sections without notice.