IMC/DMC Scholarships for Fall 2017

Current IMC and DMC students, as well as new admits to the programs are encouraged to apply for a supplemental $500 scholarship from the IMC program's General IMC Scholarship Fund for the Fall 2017 term. 

The deadline to apply is 11:55 p.m. ET on Monday, July 31, 2017. To be considered, you must be admitted to the IMC or DMC program, have a minimum GPA of 3.0, and upload both a professional head shot (with photo release) and your current resume (PDF preferred).

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Bethany Johnson hired as Campaign Metrics and Assessment instructor

Johnson is a native of Central Kentucky and completed her MBA at the University of Louisville with a focus on Marketing in 2011. She attended Georgetown College, also in Kentucky, where she received her Bachelor of Science degree with a dual major Business and Communications in 2010. She now resides in the Upper West Side of Manhattan in New York with her cat, Amelia. In her spare time she plays in a bocce league and is an avid fan of Kentucky basketball.

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WVU and Marshall team up to host INTEGRATE marketing communications conference

Morgantown, W.Va. – West Virginia University’s Reed College of Media and Marshall University’s W. Page Pitt School of Journalism and Mass Communication are partnering to present INTEGRATE West Virginia, a two-day conference for marketing communications students and professionals.

INTEGRATE WV will be held June 2-3 at Marshall University’s new Visual Arts Center in downtown Huntington. Conference attendees will learn valuable techniques and strategies they can apply immediately to jobs in the marketing communications industry. 

“We are thrilled to partner with our Marshall colleagues this year to bring INTEGRATE to Huntington,” said WVU Reed College of Media Assistant Dean Chad Mezera. “Together we have attracted an impressive lineup of industry experts and we look forward to bringing marketing communications students and professionals from across the state together to learn, network and share.”

The conference will feature networking opportunities, general sessions, breakout sessions and a keynote dinner featuring award-winning advertising executive Andy Azula.

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Michael Lynch named Messaging for Customer Relationship Management instructor

Lynch is the director of loyalty marketing and market research at Lettuce Entertain You Enterprises. In his role, he is responsible for all direct marketing efforts including; strategy, teleservices, Frequent Diner loyalty club, email marketing, website and operational customer relationship management.  Lynch is also responsible for research and market survey analysis.

With a career as diverse as loyalty itself, Lynch comes from years in both the gaming and hospitality industries. While still in high school, Lynch started his career as a chef at the Polynesian Hotel at Walt Disney World.  Lynch’s restaurant experience includes operations management positions with General Mills and Stouffers Restaurants.  He moved from restaurants to hotel management positions with Trusthouse Forte, HFS, Holiday Inn and Embassy Suites. During the 12 years prior to joining Lettuce Entertain You, Lynch worked in the casino industry during the advent of the multi-property player’s card. He helped with the launch of the Total Rewards Card at Harrah’s Casinos and the Isle One Card at Isle of Capri Casinos before moving on to Trump Casinos in Palm Springs, California and Gary, Indiana.  

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UPS ‘Whiteboard guy’ to keynote INTEGRATE WV

Advertising executive Andy Azula’s UPS “Whiteboard guy” commercials are so popular they’ve 

Azula, senior vice president and executive creative director at The Martin Agency, will share his innovative ideas at the INTEGRATE West Virginia keynote dinner in Huntington on Friday, June 2. The two-day conference for strategic communicators is a partnership between the West Virginia University Reed College of Media and Marshall University’s W. Page Pitt School of Journalism and Mass Communication.

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Leyda Hernandez hired as Campaigns instructor

Leyda Hernandez has been hired as a instructor for the

Hernandez is an award-winning marketing leader and instructor who takes a ‘big impact’ approach to business growth. Drawing inspiration from iconic and alluring campaigns, Hernandez gets creative in delivering strategic marketing programs and systems that improve efficiency, drive growth and spark brand magnetism.

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Tzeitel Haviland named Campaign Planning & Programmatic Media Buying instructor

Her knowledge of the industry spans traditional paid media outlets such as television, print and digital platforms, and she has been at the forefront during the development and ever-changing data marketing landscape, including programmatic buying. 

Tzeitel has proven experience delivering profitable solutions to drive sales, attract and maintain customers and building solid corporate brands. She has worked extensively within consumer packaged goods and services categories. 

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Susan Emerick hired as Social Media Optimization instructor

A passionate data-driven marketing change agent, Susan Emerick has navigated the evolution of internet marketing since its inception. She advises clients across the globe developing marketing programs that apply insights from analytics and research to foster long-term, high-value relationships with customers and drive ROI.

Always honing her craft, Emerick stays on top of the evolving emerging technologies landscape to capture new market opportunities created by the global adoption of digital, social and mobile. While leading global enterprise social business and digital marketing programs at IBM, Emerick and her team developed an influencer intelligence system tapping into IBM Watson’s machine learning, natural language processing and artificial intelligence power to establish the technology giant’s digital and social media strategy. An early pioneer in digital and social networking for business, she was instrumental in creating IBM’s social insights practice to continuously apply social listening insights to marketing planning and engagement strategies. As a result, IBM was awarded the 2010 SAMMY (Social Advertising, Media and Marketing) for Best Socialized Business. Additionally, under Susan’s leadership, IBM deployed global practices for social media listening and planning, brand engagement guidelines, social media governance, policy and measurement standards, which support the 400,000+ global workforce to engage effectively in digital and social media.

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Molly Gilmore named User Experience Platforms instructor by Data Marketing Communications program

 After a 20 year career in software product design at companies such as Microsoft, Intuit and Hyperion Software and Usability Research at Scripps Networks Interactive, Molly N. Gilmore founded Blue Genes Media, a consulting business in the New York City area focused on data analytics and visualization, primarily for the health and safety industries. Her background in both the product development and customer engagement provides a solid foundation for maximizing the benefits of current user and customer analytics tools.

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First cohort begins Data Marketing Communications master’s program at WVU

MORGANTOWN, W.Va. – Your digital footprint follows you everywhere — from online, to the grocery store, even to the gym. Companies are constantly collecting valuable data about our spending and lifestyle choices, and they’re using that data to customize and target their marketing messages to consumers.

In response to the critical industry need for data-savvy communicators, the West Virginia University Reed College of Media is now offering the nation’s first online master’s degree in Data Marketing Communications (DMC).

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