First cohort begins Data Marketing Communications master’s program at WVU

MORGANTOWN, W.Va. – Your digital footprint follows you everywhere — from online, to the grocery store, even to the gym. Companies are constantly collecting valuable data about our spending and lifestyle choices, and they’re using that data to customize and target their marketing messages to consumers.

In response to the critical industry need for data-savvy communicators, the West Virginia University Reed College of Media is now offering the nation’s first online master’s degree in Data Marketing Communications (DMC).

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